Libros google descargador The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) CHM FB2 DOCX (Literatura española) Matthew W. Ragas, Bolivar J. Bueno

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

by Matthew W. Ragas, Bolivar J. Bueno

Editorial: Crown Publishing Group
ISBN: 9780307781529
Número de páginas: 224
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2021-01-18
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Descripción

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...